Brands have unprecedented access to data from more sources, at higher velocity and with negligible latency.
But data is rarely architected for easy exploitation; it’s siloed, it has patchy quality and may well not be permissioned. A disproportionate amount of time is wasted on data management and analysing data rather than activating that data.
As a result brands can get bogged down in analysis rather than driving to actionable insight - the application of data to their biggest customer and commercial challenges.
At the heart of our end-to-end data capability is our data science unit – 45 specialists developing models, segmentations and predictive techniques to understand the needs, behaviours and engagement of our clients’ audiences.
Working hand in hand with data planners and martech architects, our data scientists embed their work in always-on marketing programmes from performance marketing to CRM.Show all