Specialisms

Retail

Outselling the competition in retail

Iris first opened its doors back in 1999, with Sony Ericsson as its founding client partner. We’ve grown up in and around retail.

Our work with Ikea, adidas, eBay, Samsung, Starbucks, Shell, Wickes and more has spanned brand transformation, ATL, digital and content through to CX, Loyalty, PR, experiential and in-store POS.

We pride ourselves on challenging our client partners to engage with consumers in new and exciting ways. Our ongoing research studies alongside our 20 years of experience have enabled us to develop a deep understanding of how to direct consumer behaviour, drive footfall, sales and penetration at retail.

Two of our most recent retail research studies include ‘Shopping with Gen Y&Z’ and ‘Why Pay More?’.

We’d love to share our findings, and what they mean for your business.

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Capabilities

Shopper Insight
Retail Strategy
CX
Ecommerce
Shopper Marketing
Experiential Retail Activations
POS
Loyalty Programmes
Staff Training

Capabilities

Shopper Insight
Retail Strategy
CX
Ecommerce
Shopper Marketing
Experiential Retail Activations
POS
Loyalty Programmes
Staff Training

Clients

We work with

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