Bentley x The Surgeon
A collaboration in craftsmanship.
Bentley’s customer base traditionally skews to an older male demographic. Iris was challenged to find ways for the brand to authentically connect with a younger and more diverse audience of high-net worth individuals in the US. Additionally, Bentley looked to demonstrate the levels of personalisation on offer that enabled this new audience to co-create a Bentley that is uniquely theirs.
We created a collaboration in craftmanship with Dominic Ciambrone (aka The Surgeon). The world’s leading creative sneaker customiser. Dominic created a line of limited-edition sneakers from Bentley materials and finishes including a unique pair that served as the keys to a 1/1 Bentley Flying Spur Hybrid x The Surgeon, revealed at Art Basel. The vehicle showcased the wealth of customisation Bentley’s Mulliner team can offer in a Bentley like no other.
Client
Specialisms involved
A collaboration in craftsmanship.
Bentley’s customer base traditionally skews to an older male demographic. Iris was challenged to find ways for the brand to authentically connect with a younger and more diverse audience of high-net worth individuals in the US. Additionally, Bentley looked to demonstrate the levels of personalisation on offer that enabled this new audience to co-create a Bentley that is uniquely theirs.
We created a collaboration in craftmanship with Dominic Ciambrone (aka The Surgeon). The world’s leading creative sneaker customiser. Dominic created a line of limited-edition sneakers from Bentley materials and finishes including a unique pair that served as the keys to a 1/1 Bentley Flying Spur Hybrid x The Surgeon, revealed at Art Basel. The vehicle showcased the wealth of customisation Bentley’s Mulliner team can offer in a Bentley like no other.
$463k
Purchase price pre-launch for featured car
4.7M
Prime Reach
Highest margin per vehicle
Led customisation narrative that helped achieve highest margin ever per vehicle
Bentley Motors x The Surgeon: The Flying Spur
Highlights
