Rakuten Marketing 'Tune-In'
B2B Marketing Strategy
Digital advertising has had a rough ride. But with the emergence of AI and machine learning technology, Rakuten Marketing gives digital marketers the power to deliver campaigns more intelligently creating more personal, timely and relevant ad experiences. The ‘Tune-in’ launch campaign celebrates this fact, bringing to life the new brand purpose we developed – “delivering advertising experiences people love”.
Client
Specialisms involved
Digital advertising has had a rough ride. But with the emergence of AI and machine learning technology, Rakuten Marketing gives digital marketers the power to deliver campaigns more intelligently creating more personal, timely and relevant ad experiences. The ‘Tune-in’ launch campaign celebrates this fact, bringing to life the new brand purpose we developed – “delivering advertising experiences people love”.
Thought leadership, new content properties and a partnership with HBR have activated the new brand purpose and driven demand generation programs across the US, Europe and key international markets.
Highlights
