A pioneer since the dawn of blockchain, Ripple creates crypto solutions for business that transform the way you move, manage, and tokenise value. Their enterprise-grade solutions are faster, more transparent, and more cost-effective financial services.

But their brand awareness in the financial industry was almost non-existent. So, how do you get traditionally minded finance leaders to consider crypto when they don’t even associate it with their business?

 We created a campaign as dynamic as the blockchain itself.

Working with NFT artist Balkan Karisman, we reimagined the financial industry through generative art and transformed it into an ever-changing landscape. Partnered with messages that challenge the status quo, each ad was a snapshot taken from the artwork in real-time to show how crypto is creating a more agile, innovative, transparent, and sustainable era of finance.

From New York and London to Singapore, Dubai, and Sao Paolo, we disrupted the everyday of traditional financial districts. From the train stations of their daily commute to their daily newspapers and websites, we challenged them to think differently about crypto and business.