Translating Analytics into ROI

The Step Back

  • IKEA sought to tailor IKEA Family, their global loyalty program, to the US market in a relevant way.  With the right value proposition the program would become a primary vehicle to capture customer data, develop insights and activate sales with data driven marketing.

Bold Leap Forward

  • Data capture combines transaction and customer information from 20+ sources, totaling billions of data points
  • Analytics include segmentation, modeling, and a proprietary personalization engine
  • Custom tech solutions to support IKEA Family include in-store kiosk, digital wallet, member website and many more
  • 100+ targeted campaigns per year 

Results Driven by Participation

  • Lifetime value of FAMILY shopper 4x non members
  • Communications outstrip industry benchmarks  by 1/3
  • Personalized communications provide a sales lift of 7% vs other communications.

Client

Specialisms involved

The Step Back

  • IKEA sought to tailor IKEA Family, their global loyalty program, to the US market in a relevant way.  With the right value proposition the program would become a primary vehicle to capture customer data, develop insights and activate sales with data driven marketing.

Bold Leap Forward

  • Data capture combines transaction and customer information from 20+ sources, totaling billions of data points
  • Analytics include segmentation, modeling, and a proprietary personalization engine
  • Custom tech solutions to support IKEA Family include in-store kiosk, digital wallet, member website and many more
  • 100+ targeted campaigns per year 

Results Driven by Participation

  • Lifetime value of FAMILY shopper 4x non members
  • Communications outstrip industry benchmarks  by 1/3
  • Personalized communications provide a sales lift of 7% vs other communications.
4x

4x

Lifetime value of FAMILY shopper 4x non members

1/3

1/3

Communications outstrip industry benchmarks by 1/3

7%

7%

Personalized communications provide a sales lift of 7% vs other communications

Highlights

More work

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