The Cutdown Killers - A Survival Guide to Brand-Building on Social in 2024

The Cutdown Killers - A Survival Guide to Brand-Building on Social in 2024

12 June 2024

Date: Thursday, June 27th
Time: 2:00 PM - 3:00 PM
Webinar Duration: 40 minutes
Q&A Session: 20 minutes



In the rapidly evolving landscape of advertising, there is no doubt that social media has changed the game. With traditional broadcast media in decline and audiences flocking to digital platforms, brands can no longer rely on simply repurposing their TV ads to the small screen. To survive online, brands must adapt and innovate. 

To help you navigate this shift, join us for our upcoming webinar where our industry experts will look at the strategies and tactics that are proving effective in the current social landscape.

What to Expect:

1. Creating a Content Ecosystem:

Understand the importance of creating an ecosystem of content that aligns, but is different to, your ATL marketing.

2. Successful Brand Pivots:

 Discover more about brands that have successfully transitioned from broadcast to social.

3. Tangible Steps for Social Media Success:

Gain actionable steps to enhance your social media success in any CMO’s marketing mix.

Meet Our Expert Speakers:

  • Chris Grimwood, Head of Social at Iris Worldwide

Chris has been instrumental in shaping social strategies for Global giants including Samsung and Sony Mobile.

  • Karen Correa Da Silva, Senior Strategy Director at Iris Worldwide

Karen is Ex-Forbes and Former Strategy Director at The Digi Fairy and leads our consumer strategy for our clients, including adidas and Pizza Hut.

Why Attend?

Our webinar is designed to equip brands with the knowledge and tools they need to succeed in the digital age. Whether you’re a seasoned marketer or just beginning to explore the potential of social media, this session will offer valuable insights and practical advice to help you build a robust social media presence.

Join Us:

Don’t miss the opportunity to get ahead of the curve and learn from our industry experts about what’s really working on social in 2024.

We look forward to seeing you there!


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