Participation Marketing and Marketing Activation

We focus on creating experiences customers can actively engage with from the brands they choose. We call it Active Participation. 

And there are 4 key pillars: 

1. Where experiences and interactions between consumers and brands feel natural

2. Where people feel part of something, not party to something

3. Where people are recognised, valued and inspired to engage

4. Where every interaction creates a reaction

Iris’ role is to create the environment for Active Participation. We do this by architecting and orchestrating data and martech for maximum customer and commercial benefit. 

Marketing technology is fundamental to working in this new way but  so too is an absolute laser focus on the human being at the end of the process.

The power comes when you deploy data and marketing technology to create truly contextual communications that customers want to actively participate and engage with - we therefore need to design and deliver the very best experiences across every touchpoint.​ 

We are delivering this promise at scale for some of the world’s biggest and most progressive brands.​