Specialisms
For 69% of leading brands, shoppers are not prepared to pay more for one brand over another. Yet a 1% increase in price can increase profits by 12.5%.
Price is one of the Marketing Mix’s four Ps, and developing marketing strategies without a focus on it is like driving a car with a wheel missing.
Whether you’re facing aggressive growth targets, margin challenges or have new products to launch, our team of 30 pricing specialists can help you to gain control over your pricing strategy, and improve profitability.
Our data-led approach, combined with creativity and behavioural science enables our client partners to understand consumer pricing expectations, and learn what makes someone willing to pay more for a product or service.
With experience in over 20 industries, our pricing experts have helped to price the McDonald’s Big Mac, Harley Davidson motorbikes, Starbucks’ coffees and LEGO.
We guarantee at least a 10:1 return on our pricing projects.
Show allPricing Strategy
Pricing Analytics & Optimisation
Pricing Research
Workforce Training
Pricing Strategy
Pricing Analytics & Optimisation
Pricing Research
Workforce Training
Iris Atlanta, 112 Krog Street NE, Suite 26, Atlanta, GA 30307
Phone: +1 404 313 1775
Email: elizabeth.hall@iris-worldwide.com
Iris Bangkok, 21 Apai Loft Building, G Floor, Unit 14, Soi Ekkamai 22 (Nuan Noi) Kwang Klongton nur, Khet Wattana, Bangkok 10110
Phone: +662-392-2257
Email: kevin.larken@iris-worldwide.com
25 Burlington Mall Rd, Burlington, MA 01803
Phone: +1 781-221-5400
Email: inquiries.bos@iris-worldwide.com
Iris Chicago, 168 N. Clinton, Floor 2 Chicago, IL 60661
Phone: +1 312 239 0187
Email: erin.creaney@iris-worldwide.com
Iris Delhi, Plot No. 345, Phase-2, Udyog Vihar, Gurgaon, Haryana – 122008
Phone: +91 124 649 9900
Email: info.india@iris-worldwide.com
Generali Tower 8th Floor, Gran Rubina Business Park at Rasuna Epicentrum, Jl. HR Rasuna Said – Jakarta 12940
Phone: +62 21 2598 3768
Email: maneha.widarso@id.iris-worldwide.com
Iris London, 3rd Floor, 10 Queen Street Place, London, EC4R 1BE
Phone: +44 20 7654 7900
Email: newbusiness.enquiries@iris-worldwide.com
Iris Germany GmbH Brienner Straße 53, 80333 Munich, Germany
Phone: +49 89 552 790 100
Email: info-munich@iris-worldwide.com
Iris New York, 214 Sullivan, Suite 2D, New York, NY 10012
Phone: +1 646 257 2603
Email: inquiries.nyc@iris-worldwide.com
58 Second Street, 2nd Fl, San Francisco, CA 94105
Phone: 831 419 6759
Email: oli.bealby@iris-worldwide.com
Iris São Paulo, Avenida Nova Independência, 87, Cj. 172 São Paulo, 04570-000, Brazil
Phone: + 55 11 96590 5990
Email: fabiana.jadao@iris-worldwide.com
Iris Singapore, 19 China Street, #02-02, Far East Square, Singapore, 049561
Phone: +65 6327 6300
Email: enquiries-singapore@iris-worldwide.com
Iris Sydney, 117 Harrington Street, The Rocks, NSW 2000, Australia
Phone: +61 2 8377 8800
Email: enquiries_AU@iris-worldwide.com
106 Front St E #300, Toronto, ON M5A 1E1, Canada
Phone: 617-320-8237
Email: kirk.jasckisch@iris-worldwide.com