Customer Price Perception

In 2018 we worked on a 12 week project to help a major UK retailer with:

1) Insights on key value drivers (both relative importance to purchase and client performance vs market)

2) Insights on price perceptions, including overall price satisfaction, cross-market benchmarking (perception vs. actual), effect of bundling on purchase decision

Two main outcomes of the project:

1) Qualitative research through the focus groups - allowed the client to have a clear understanding of all customer value perception challenges and the role pricing and menu design plays within this

2) Quantitative research through online panels of 1500 people - allowed the client to have a detailed view on the customer pricing/value issues and an answer on potential menu design formats to take to in-market testing

Client

Specialisms involved

In 2018 we worked on a 12 week project to help a major UK retailer with:

1) Insights on key value drivers (both relative importance to purchase and client performance vs market)

2) Insights on price perceptions, including overall price satisfaction, cross-market benchmarking (perception vs. actual), effect of bundling on purchase decision

Two main outcomes of the project:

1) Qualitative research through the focus groups - allowed the client to have a clear understanding of all customer value perception challenges and the role pricing and menu design plays within this

2) Quantitative research through online panels of 1500 people - allowed the client to have a detailed view on the customer pricing/value issues and an answer on potential menu design formats to take to in-market testing

1. Recommendations for addressing value-perception issues

2. Recommendations for addressing price-perception issues, including forecasted impact on sales volumes

3. Two prototype menu boards to take to in-market testing

IRIS NEWSLETTER

Be the first to hear what we’re up to

We use cookies to make this website work better for you and to track site visits anonymously. You can opt out if you like.Tell me more