People are the key to driving choice, recommendation and ultimately brand love.

Every brand has the opportunity to build its following from the ground up by engaging those on the front-line - the staff who come face to face with customers.

Engage your staff in learning and training that helps them feel closer to your brand, and your staff will become more than just facilitators.

The problem is that most training and learning tools are built for academia, with too much focus on structure and buerocracy, and not enough on the things that make modern learning so engaging.

Our training and engagement approach brings purpose to the learning you’re asking your staff to do. It uses responsible gamification and behavioural nudges to encourage participation, and build momentum through community building and healthy competition.

Our flagship example is Samsung UK’s training and engagement programme, Backstage. Built by Iris in 2014, we continue to develop and manage the platform. Over 30,000 members - an army of Samsung advocates - use Backstage regularly.