A strategic shift towards greater social and environmental sustainability

Working closely with the Pizza Hut Delivery leadership team over the last 24 months we’ve kick started a series of enterprise-wide strategic programs to shift the business towards becoming more sustainable, people-centric, and socially valuable.

A Social Purpose Strategy to guide how the business contributes to the communities in which it operates

Iris engaged with stakeholders across the business to understand the culture, values, business essentials and strategic direction. We defined a Global Social Purpose that focusses on ways in which Pizza Hut can create opportunity and greater equity for its people and the communities they serve. This is being delivered through a series of social programmes to unblock barriers to progress and increase life chances for those with less, using skills development, education and employability tools.  As a result of this clear approach and strategy, parent company Yum! has invested $100m to fund the programs, kicking off this year with the New Founders program with Hatch.

A holistic food strategy to bring the product in line with consumer and government demands for healthy options

Through a research-led strategy sprint we’ve reset the businesses food strategy, shifting to a healthier and more sustainable food proposition.  Reconciling the top-down demands of regulations with the bottom-up desires of consumers to create a win-win for the business, customer, and society. Ultimately the aim is to continue to deliver growth, an improved brand reputation, lower environmental impact alongside a more resilient supply chain.  This strategy is now being piloted in the UK before being rolled out to the rest of the EMEA region.

Develop a company-wide environmental sustainability strategy to minimise impact and maximise differentiation in a crowded market 

Following the launch of a Yum! global Recipe for Good strategy and new science-based (SBTi) net zero targets the baton was passed to Pizza Hut Delivery to develop a market specific road map.  There is a laser focus on making tangible changes which the brand can implement and see impact on.  The strategy reviewed the entire value chain to identify the most important issues to address, including the supply-chain sourcing, packaging, buildings and delivery.  While this is the beginning of a journey, are working to inspire the people behind the brand, the franchisees and the customers to support us along the way.

Specialisms involved

Working closely with the Pizza Hut Delivery leadership team over the last 24 months we’ve kick started a series of enterprise-wide strategic programs to shift the business towards becoming more sustainable, people-centric, and socially valuable.

A Social Purpose Strategy to guide how the business contributes to the communities in which it operates

Iris engaged with stakeholders across the business to understand the culture, values, business essentials and strategic direction. We defined a Global Social Purpose that focusses on ways in which Pizza Hut can create opportunity and greater equity for its people and the communities they serve. This is being delivered through a series of social programmes to unblock barriers to progress and increase life chances for those with less, using skills development, education and employability tools.  As a result of this clear approach and strategy, parent company Yum! has invested $100m to fund the programs, kicking off this year with the New Founders program with Hatch.

A holistic food strategy to bring the product in line with consumer and government demands for healthy options

Through a research-led strategy sprint we’ve reset the businesses food strategy, shifting to a healthier and more sustainable food proposition.  Reconciling the top-down demands of regulations with the bottom-up desires of consumers to create a win-win for the business, customer, and society. Ultimately the aim is to continue to deliver growth, an improved brand reputation, lower environmental impact alongside a more resilient supply chain.  This strategy is now being piloted in the UK before being rolled out to the rest of the EMEA region.

Develop a company-wide environmental sustainability strategy to minimise impact and maximise differentiation in a crowded market 

Following the launch of a Yum! global Recipe for Good strategy and new science-based (SBTi) net zero targets the baton was passed to Pizza Hut Delivery to develop a market specific road map.  There is a laser focus on making tangible changes which the brand can implement and see impact on.  The strategy reviewed the entire value chain to identify the most important issues to address, including the supply-chain sourcing, packaging, buildings and delivery.  While this is the beginning of a journey, are working to inspire the people behind the brand, the franchisees and the customers to support us along the way.

$100m invested in social purpose fund

$100m invested in social purpose fund

5 sustainability sprints planned

5 sustainability sprints planned

1 food strategy spanning health, nutrition and growth

1 food strategy spanning health, nutrition and growth

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