Relevant customer engagements with personalization contents to increase active participation
We've worked with Nestle Lactogrow for more than five years to develop a CRM strategy and program execution for Grow Happy Club (GHC). One of our strategies involves retaining our GHC members, extending and increasing their product consumption through data-led engagements with the most relevant communication channel for GHC members, which is WhatsApp.
To achieve engagement efficiency and effectiveness, we test and learn through A/B testing, discovering that personalized messages with direct-link to sales and reward as a strategy work the best for GHC mothers.
We run campaigns to increase consumption, prevent lapse members, and increase participation.
In November 2021, we launched six campaigns, and within three weeks, we managed to increase sales return from engagement cost by x200, increase consumption by 24%, and encourage 35% of members to move to higher consumption segments.
Client
Specialisms involved
We've worked with Nestle Lactogrow for more than five years to develop a CRM strategy and program execution for Grow Happy Club (GHC). One of our strategies involves retaining our GHC members, extending and increasing their product consumption through data-led engagements with the most relevant communication channel for GHC members, which is WhatsApp.
To achieve engagement efficiency and effectiveness, we test and learn through A/B testing, discovering that personalized messages with direct-link to sales and reward as a strategy work the best for GHC mothers.
We run campaigns to increase consumption, prevent lapse members, and increase participation.
In November 2021, we launched six campaigns, and within three weeks, we managed to increase sales return from engagement cost by x200, increase consumption by 24%, and encourage 35% of members to move to higher consumption segments.
200x
Sales return from engagement cost
24%
Consumption increment from personalised segment-based engagements
35%
Customers moved to segments with higher consumption
Highlights
