Optimising the path to purchase

Domino's challenged us to transform pizza personalisation from functional to fun. The solution? Domino's Pizza Legends; a whole new take on 'Create Your Own', where every customer could create a personal story as a side order to their pizza. They could share it with friends online, enter the League of Pizza Legends, and of course, order it again and again.

Tracking results across platforms in real time was essential to inform campaign planning, drive participation and increase sales conversion. In View allows Domino’s to combine and visualise the data across multiple channels including Google Analytics, Facebook, Twitter and the Domino’s sales database.

Domino’s uses the dashboard for time saving, version control and always-on reporting. And they can access the reports from anywhere in the world. In View has allowed the business to track and optimise the path to purchase, making sure the Pizza Legends platform delivers maximum value – in fact, the average value of a Pizza Legend is 28% higher than a typical Create Your Own.

Client

Specialisms involved

Domino's challenged us to transform pizza personalisation from functional to fun. The solution? Domino's Pizza Legends; a whole new take on 'Create Your Own', where every customer could create a personal story as a side order to their pizza. They could share it with friends online, enter the League of Pizza Legends, and of course, order it again and again.

Tracking results across platforms in real time was essential to inform campaign planning, drive participation and increase sales conversion. In View allows Domino’s to combine and visualise the data across multiple channels including Google Analytics, Facebook, Twitter and the Domino’s sales database.

Domino’s uses the dashboard for time saving, version control and always-on reporting. And they can access the reports from anywhere in the world. In View has allowed the business to track and optimise the path to purchase, making sure the Pizza Legends platform delivers maximum value – in fact, the average value of a Pizza Legend is 28% higher than a typical Create Your Own.

IRIS NEWSLETTER

Be the first to hear what we’re up to

We use cookies to make this website work better for you and to track site visits anonymously. You can opt out if you like.Tell me more