Personalising the customer experience on Barclaycard's digital estate
Martech Strategy
We have been a partner of Barclaycard since 2009.
We deliver end to end CRM, performance marketing and brand activity (consumer & B2B).
We have been working closely with Barclaycard on the customer journey. We’re currently delivering personalised ‘always on’ marketing that recognises different customer need states and builds new contextual journeys.
A new martech stack, supported with new roles and ways of working has made the vision a reality.
Customer Experience Management
We are personalising the customer experience and content on Barclaycard’s digital estate and in third party channels through the orchestration of customer interactions through DMP, CRM and on-site experience management, fueled by data in Barclaycard’s Hadoop data repository.
Client
Specialisms involved
We have been a partner of Barclaycard since 2009.
We deliver end to end CRM, performance marketing and brand activity (consumer & B2B).
We have been working closely with Barclaycard on the customer journey. We’re currently delivering personalised ‘always on’ marketing that recognises different customer need states and builds new contextual journeys.
A new martech stack, supported with new roles and ways of working has made the vision a reality.
Customer Experience Management
We are personalising the customer experience and content on Barclaycard’s digital estate and in third party channels through the orchestration of customer interactions through DMP, CRM and on-site experience management, fueled by data in Barclaycard’s Hadoop data repository.
23%
Increase in impressions
28%
Increase in clicks
150%
Sales growth in test vs control
Highlights
