Personalising the customer experience on Barclaycard's digital estate

We have been a partner of Barclaycard since 2009.

We deliver end to end CRM, performance marketing and brand activity (consumer & B2B).

We have been working closely with Barclaycard on the customer journey. We’re currently delivering personalised ‘always on’ marketing that recognises different customer need states and builds new contextual journeys.

A new martech stack, supported with new roles and ways of working has made the vision a reality.

We are personalising the customer experience and content on Barclaycard’s digital estate and in third party channels through the orchestration of customer interactions through DMP, CRM and on-site experience management, fueled by data in Barclaycard’s Hadoop data repository.

Client

Specialisms involved

We have been a partner of Barclaycard since 2009.

We deliver end to end CRM, performance marketing and brand activity (consumer & B2B).

We have been working closely with Barclaycard on the customer journey. We’re currently delivering personalised ‘always on’ marketing that recognises different customer need states and builds new contextual journeys.

A new martech stack, supported with new roles and ways of working has made the vision a reality.

We are personalising the customer experience and content on Barclaycard’s digital estate and in third party channels through the orchestration of customer interactions through DMP, CRM and on-site experience management, fueled by data in Barclaycard’s Hadoop data repository.

23%

23%

Increase in impressions

28%

28%

Increase in clicks

150%

150%

Sales growth in test vs control

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