Volvo Trucks Asia 360º
Digital Content Marketing
To bring the new Volvo FH to Asia, we didn’t just want to introduce a new truck. We wanted to demonstrate Volvo Trucks’ role in society.
Introducing Asia 360º – Perspectives of Progress. A journey across Asia that engaged users with the brand promise: Driving Progress.
Navigating through an interactive map, users could explore 360º panoramic photos of a never-before-seen Asia and videos of driven individuals – showcasing inspiring perspectives of progress. A Facebook contest also allowed users to win a trip to Singapore.
Client
Specialisms involved
To bring the new Volvo FH to Asia, we didn’t just want to introduce a new truck. We wanted to demonstrate Volvo Trucks’ role in society.
Introducing Asia 360º – Perspectives of Progress. A journey across Asia that engaged users with the brand promise: Driving Progress.
Navigating through an interactive map, users could explore 360º panoramic photos of a never-before-seen Asia and videos of driven individuals – showcasing inspiring perspectives of progress. A Facebook contest also allowed users to win a trip to Singapore.
S$580K
PR value
880K
video views in 10 weeks
253K
page views in 10 weeks
