Following a pitch earlier this year, OSRAM Automotive has chosen Iris Germany as its lead strategic and creative agency around all communication for the automotive aftermarket business.

The world-renowned German brand OSRAM is known for its broad portfolio of premium lighting solutions and is the world’s No. 1 provider of automotive lighting. Every second car on the road worldwide is equipped with OSRAM products.

Iris is developing ATL, BTL and digital campaigns and content whilst ensuring flexibility and support for effective and efficient adoption across OSRAM’s international markets according to specific local needs.

OSRAM and Iris will roll-out their first jointly created global activities in Q3 2019. The upcoming launch is just one of the many brand-, topic- and product-related campaigns that the new partnership has in the pipeline. 

Cristina Cavalli, Team Lead Marketing Automotive Aftermarket, said: “Iris’ strong strategic thinking paired with creative excellence and a structured, hands-on approach to getting things onto the road convinced us to choose them as our partner for the upcoming years. Being the global leader in our field, OSRAM holds high expectations. But we can already tell from the first months of our collaboration that our selection was the right choice for our brand.”

Markus Dunz, Managing Director at Iris Germany, echoed these sentiments: “Looking at OSRAM’s extremely strong heritage of over 110 years full of technological innovation, we couldn’t imagine a more forward-thinking match. We’re excited to be at OSRAM’s side in driving the brand forward on a global scale.”