Becoming the go-to repair brand

Although they were rapidly expanding their stores into new locations, iSmash were struggling online. A poor website, out of date attribution model, limiting PPC structure and no local visibility meant we had a challenge on our hands.

Key projects:

Strategy – after extensive analysis and research, we created a custom attribution model to better understand our activity

PPC– Postcode bid adjustments, hourly scripts and prequalifying ad copy, as well as a full restructure to allow for more efficient optimisation and roll-out to new locations.

PR – Built online tools and seeded to press to drive inbound links to the site

Local – schema mark up, review generation, nap consistency and GMB optimisation to improve rankings in the map pack

UX & Web dev – personalised content, mobile optimisation, USP’s, A/B testing and mobile optimisation

Client

Specialisms involved

Although they were rapidly expanding their stores into new locations, iSmash were struggling online. A poor website, out of date attribution model, limiting PPC structure and no local visibility meant we had a challenge on our hands.

Key projects:

Strategy – after extensive analysis and research, we created a custom attribution model to better understand our activity

PPC– Postcode bid adjustments, hourly scripts and prequalifying ad copy, as well as a full restructure to allow for more efficient optimisation and roll-out to new locations.

PR – Built online tools and seeded to press to drive inbound links to the site

Local – schema mark up, review generation, nap consistency and GMB optimisation to improve rankings in the map pack

UX & Web dev – personalised content, mobile optimisation, USP’s, A/B testing and mobile optimisation

3x

3x

Increase in organic visits

207%

207%

Increase in PPC conversions

39%

39%

Increase in conversion rate on core pages

#1-3

#1-3

In local pack for all stores on key terms

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