Becoming the go-to repair brand
Digital Performance Marketing
Although they were rapidly expanding their stores into new locations, iSmash were struggling online. A poor website, out of date attribution model, limiting PPC structure and no local visibility meant we had a challenge on our hands.
Digital Marketing Strategy
Key projects:
Strategy – after extensive analysis and research, we created a custom attribution model to better understand our activity
PPC– Postcode bid adjustments, hourly scripts and prequalifying ad copy, as well as a full restructure to allow for more efficient optimisation and roll-out to new locations.
PR – Built online tools and seeded to press to drive inbound links to the site
Local – schema mark up, review generation, nap consistency and GMB optimisation to improve rankings in the map pack
UX & Web dev – personalised content, mobile optimisation, USP’s, A/B testing and mobile optimisation
Client
Specialisms involved
Although they were rapidly expanding their stores into new locations, iSmash were struggling online. A poor website, out of date attribution model, limiting PPC structure and no local visibility meant we had a challenge on our hands.
Digital Marketing Strategy
Key projects:
Strategy – after extensive analysis and research, we created a custom attribution model to better understand our activity
PPC– Postcode bid adjustments, hourly scripts and prequalifying ad copy, as well as a full restructure to allow for more efficient optimisation and roll-out to new locations.
PR – Built online tools and seeded to press to drive inbound links to the site
Local – schema mark up, review generation, nap consistency and GMB optimisation to improve rankings in the map pack
UX & Web dev – personalised content, mobile optimisation, USP’s, A/B testing and mobile optimisation
3x
Increase in organic visits
207%
Increase in PPC conversions
39%
Increase in conversion rate on core pages
#1-3
In local pack for all stores on key terms
Highlights
