Digital Performance Marketing Strategy

Performance Marketing represents a key element of the Iris Data Driven services offering, fuelling acquisition and initiating Active Participation in an integrated way across the digital ecosystem.

Our unique approach to People-Based Audience Planning, with an always on data/audience loop, delivers relevance at-scale. We combine first party data with rich third-party data through “stacking data” to identify unique audiences that can be activated seamlessly across all channels. Signal based attributes enable real time targeting and optimisations that provide a significant lift to digital marketing KPIs. Addressable TV reaches mass audiences, leverages micro-segmentation and creative messaging, ultimately getting more from your traditional broadcast dollars – along with actual measurement.

Our systematic approach to Customer Journey Planning ensures innovative touchpoint strategies and personalisation that propel the user journeys forward and create Active Participation.

Our on-site performance team will elevate your program beyond traditional SEO and SEM with dynamic keyword strategies, innovative voice search playbooks and specialised shopping solutions for Google, Bing, Amazon and Walmart commerce platforms.  When combined with our data-led user experience (UX) testing and conversion rate optimisation (CRO), increased digital marketing traffic benefits from further improvement to lead and revenue generation.

Pre-built data integrations with all the major platforms combine with custom integrations for client-specific data. These combined data points enable robust conversion tracking, attribution and insightful reporting to bring to life a fully customisable and real-time client friendly KPI dashboard.

Our “Zero Waste” approach means free transparency, no hidden mark-ups, and advanced protection against digital ad fraud.