Specialisms
Performance Marketing represents a key element of the Iris Data Driven services offering, fuelling acquisition and initiating Active Participation in an integrated way across the digital ecosystem.
Our unique approach to People-Based Audience Planning, with an always on data/audience loop, delivers relevance at-scale. We combine first party data with rich third-party data through “stacking data” to identify unique audiences that can be activated seamlessly across all channels. Signal based attributes enable real time targeting and optimisations that provide a significant lift to digital marketing KPIs. Addressable TV reaches mass audiences, leverages micro-segmentation and creative messaging, ultimately getting more from your traditional broadcast dollars – along with actual measurement.
Our systematic approach to Customer Journey Planning ensures innovative touchpoint strategies and personalisation that propel the user journeys forward and create Active Participation.
Our on-site performance team will elevate your program beyond traditional SEO and SEM with dynamic keyword strategies, innovative voice search playbooks and specialised shopping solutions for Google, Bing, Amazon and Walmart commerce platforms. When combined with our data-led user experience (UX) testing and conversion rate optimisation (CRO), increased digital marketing traffic benefits from further improvement to lead and revenue generation.
Pre-built data integrations with all the major platforms combine with custom integrations for client-specific data. These combined data points enable robust conversion tracking, attribution and insightful reporting to bring to life a fully customisable and real-time client friendly KPI dashboard.
Our “Zero Waste” approach means free transparency, no hidden mark-ups, and advanced protection against digital ad fraud.
Show allIris Atlanta, 112 Krog Street NE, Suite 26, Atlanta, GA 30307
Phone: +1 404 313 1775
Email: elizabeth.hall@iris-worldwide.com
Iris Bangkok, 21 Apai Loft Building, G Floor, Unit 14, Soi Ekkamai 22 (Nuan Noi) Kwang Klongton nur, Khet Wattana, Bangkok 10110
Phone: +662-392-2257
Email: kevin.larken@iris-worldwide.com
25 Burlington Mall Rd, Burlington, MA 01803
Phone: +1 781-221-5400
Email: inquiries.bos@iris-worldwide.com
Iris Chicago, 168 N. Clinton, Floor 2 Chicago, IL 60661
Phone: +1 312 239 0187
Email: erin.creaney@iris-worldwide.com
Iris Delhi, Plot No. 345, Phase-2, Udyog Vihar, Gurgaon, Haryana – 122008
Phone: +91 124 649 9900
Email: info.india@iris-worldwide.com
Generali Tower 8th Floor, Gran Rubina Business Park at Rasuna Epicentrum, Jl. HR Rasuna Said – Jakarta 12940
Phone: +62 21 2598 3768
Email: maneha.widarso@id.iris-worldwide.com
Iris London, 3rd Floor, 10 Queen Street Place, London, EC4R 1BE
Phone: +44 20 7654 7900
Email: newbusiness.enquiries@iris-worldwide.com
Iris Germany GmbH Brienner Straße 53, 80333 Munich, Germany
Phone: +49 89 552 790 100
Email: info-munich@iris-worldwide.com
Iris New York, 214 Sullivan, Suite 2D, New York, NY 10012
Phone: +1 646 257 2603
Email: inquiries.nyc@iris-worldwide.com
58 Second Street, 2nd Fl, San Francisco, CA 94105
Phone: 831 419 6759
Email: oli.bealby@iris-worldwide.com
Iris São Paulo, Avenida Nova Independência, 87, Cj. 172 São Paulo, 04570-000, Brazil
Phone: + 55 11 96590 5990
Email: fabiana.jadao@iris-worldwide.com
Iris Singapore, 19 China Street, #02-02, Far East Square, Singapore, 049561
Phone: +65 6327 6300
Email: enquiries-singapore@iris-worldwide.com
Iris Sydney, 117 Harrington Street, The Rocks, NSW 2000, Australia
Phone: +61 2 8377 8800
Email: enquiries_AU@iris-worldwide.com
106 Front St E #300, Toronto, ON M5A 1E1, Canada
Phone: 617-320-8237
Email: kirk.jasckisch@iris-worldwide.com