Sentimental Things
Active Participation Marketing
You'd think that by its third season, everyone would have got onto the Stranger Things bandwagon. Wrong. In Taiwan, the hit series has never made it to the Top 10 list ever as Taiwanese are bigger fans of lovey dovey sentimental dramas.
So to promote that the beauty of the show is more about friendship, and less about monsters, we leveraged upon the one thing Taiwanese love - Sentimental Mandopop Music.
The unexpected collaboration delivered surprising results. For the first time in three seasons, the show made it to the Top 10 charts in Netflix Taiwan.
Client
Specialisms involved
You'd think that by its third season, everyone would have got onto the Stranger Things bandwagon. Wrong. In Taiwan, the hit series has never made it to the Top 10 list ever as Taiwanese are bigger fans of lovey dovey sentimental dramas.
So to promote that the beauty of the show is more about friendship, and less about monsters, we leveraged upon the one thing Taiwanese love - Sentimental Mandopop Music.
The unexpected collaboration delivered surprising results. For the first time in three seasons, the show made it to the Top 10 charts in Netflix Taiwan.
